2026

Greater visibility for small and medium-sized enterprises (SMEs)

Small and medium-sized enterprises from Germany are behind millions of online products – yet they often remain invisible. In this blog post, you can find out how we at HeadlineAffairs help SMEs gain more visibility through authentic success stories and why this makes a real difference in online shopping.
Marco Stock
Marco Stock

Whether it's writing match reports for our local football team, creating poetry or stories: Writing texts has always been incredibly fun for me. The only problem: you can't earn any money with it. At least that's what I thought for a long time – until I finally came to the realization during my studies of politics and society: Corporate communications is a profession after all (and a pretty sought-after moreover). From then on, my direction was clear, and I am now in the process of turning my hobby into a profession.

Do social organizations need PR?

27 million people volunteer in Germany – yet their important work often goes unnoticed. In this blog post, you’ll learn how social organizations can gain more attention through strategic PR and how we can help them do so.
Virginia Sutter
Virginia Sutter

Virginia Sutter studied Literature, Philosophy and Business-Economics at the University of Durham, UK. She gained practical experience while working in editorial and press departments in the English and German publishing world.

2025

Why the logistics industry deserves better PR – and how we can help

Congested roads, frustrating parcel deliveries – the logistics industry has an image problem. Yet it is full of positive stories: from career opportunities and innovative technologies to regional value creation. In this blog post, you can find out how successful PR makes these narratives visible and why we have been supporting logistics companies for over a decade.
Aleksandar-Sasa Stevelic
Aleksandar-Sasa Stevelic

As a passionate basketball player and fan of the sport, I know how important precision, team spirit and commitment are. If you want to be successful on the court, you must combine all these attributes. Even the most precise shooter cannot win if he does not involve his teammates in the action and is resting on the court. In fact, working in a PR agency makes the same demands. Without precise work, cohesion and the will to give your best, the game is already lost in the first quarter.

On air with a purpose – why podcasts belong in PR and Employer Branding strategies

Podcasts have long been more than just a trend: one-third of Germans listen to podcasts regularly, with the figure rising to as much as 81 percent among young people. In this blog post, you can find out how companies can use this format for their employer branding and what is important when planning podcast appearances.
Sarah Spitzl-Kirch
Sarah Spitzl-Kirch

Schreiben war schon immer „mein Ding“. Das bestätigte mir bereits meine Deutschlehrerin in der Grundschule und meine Lehrerin in der fünften Klasse prophezeite: „Du wirst mal Journalistin“. Sicherlich war es auch dieser frühe Zuspruch, der mich dazu veranlasste, ein Studium der Germanistik und Kommunikationswissenschaft aufzunehmen und erfolgreich abzuschließen (= ich wurde keine Taxifahrerin). In die Zeitungsredaktion hat es mich trotz der Weissagung nur mal für ein Praktikum verschlagen. Jetzt haue ich bei HeadlineAffairs in die Tastatur. Von der Mitarbeiterzeitung, über den Kundennewsletter und die Pressemitteilung bis hin zu Blogbeiträgen und Mitarbeiterportraits begebe ich mich seit mittlerweile neun Jahren täglich auf die Suche nach Geschichten, die es aufzuschreiben lohnt.

Communicating apprenticeship programs effectively: From concept to successful media work

In times of skilled labor shortages, effective corporate communication about company apprenticeship programs cannot be underestimated. In this blog post, you will learn what to consider and what successful communication about apprenticeships can look like.
Aleksandar-Sasa Stevelic
Aleksandar-Sasa Stevelic

As a passionate basketball player and fan of the sport, I know how important precision, team spirit and commitment are. If you want to be successful on the court, you must combine all these attributes. Even the most precise shooter cannot win if he does not involve his teammates in the action and is resting on the court. In fact, working in a PR agency makes the same demands. Without precise work, cohesion and the will to give your best, the game is already lost in the first quarter.

Customer acquisition in times of AI, crisis, and competitive pressure

Our colleague Noelia attended the first EntrePReneur Summit in Würzburg at the beginning of April. Among other things, the summit focused on growth strategies and customer acquisition in the PR industry. Find out here what she learned and how growth can be achieved these days.
Noelia Aehnelt
Noelia Aehnelt

Noelia Aehnelt studied International Communication and Translation at the University of Hildesheim as well as Intercultural European Studies in the cities Madrid, Clermont-Ferrand and Regensburg. She gathered valuable practical experience through her internships in the online marketing section of a London e-commerce start-up, in the corporate communications department of a global company and working for the German Federal Foreign Office at UNESCO.

More efficient PR work with AI: How a customized prompt database increases productivity

Having your own prompt database can simplify, improve, and streamline your PR work. Find out what you need to bear in mind and how HeadlineAffairs can help you.
Anna Luisa Wickern
Anna Luisa Wickern

Whether it's bedtime stories, exciting novels or high poetry - I have always been fascinated by well-told stories. But just listening is not enough for me, I want to tell my own stories: Even in primary school I took the pencil in my hand to write very creative stories with very creative spelling. Since then my spelling skills have improved, creativity and joy of writing have remained. Today I tell headline stories for you at HeadlineAffairs.

When the newspaper delivery person no longer comes – what the decline of the regional press means (for PR)

Local journalism in Germany is facing extinction. The reasons for this are manifold and the consequences are serious. Read our HA blog to find out what this means (also) for corporate communications and how it can still be saved.
Maximilian Pretzel
Maximilian Pretzel

I have always been fascinated by faraway places. Born and later raised in the Hanseatic cities of Soest and Rostock, I was practically born with a thirst for discovery. I wanted to become a diplomat or writer so that I could help shape world events on the ground or on paper. Having set sail, the ship soon set course, taking me to cities such as Dresden, Bath and Prague during my studies of international politics. In Berlin, I finally found my harbor. On board of the best crew, I have been communicating on logistics topics here ever since an industry that can also only be thought of in cross-border terms.

HeadlineAffairs joins “Unternehmen für München e.V.”: Working together for a strong urban community

HeadlineAffairs has recently become an official member of the “Unternehmen für München e.V.” network. Find out why this membership is important to us and what it means here:
Vanessa Eigner
Vanessa Eigner

Vanessa Eigner studied European Cultural History and English language and literature at the University of Augsburg. She worked for a cultural magazine as well as for the marketing department of a software and training company.

2024

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