Products of the future – How to deal with digital change in the product world


[caption id="attachment_4694" align="alignright" width="300"]The first Apple of 1975 (Picture: MÜNCHNER KREIS) The first Apple of 1975 (Picture: MÜNCHNER KREIS)[/caption]July 11, 2016 – In June, HeadlineAffairs visited the second event of the MÜNCHNER KREIS in Paderborn, in the east of North Rhine-Westphalia where the results of the research project “new products in the digital world” sponsored by the “Heinz Nixdorf Stiftung” were presented. If they do not want to fall behind, German companies have to make their products fit for the future. Focus on data, intelligence, interconnection and communicative skills – these are the qualities that are going to characterize products in the future and further offer added value to the user. Only by involving him into the development and by focussing on his problems new, successful products can be created.
[caption id="attachment_4693" align="alignleft" width="300"]Characteristics of new products in the digital world (Picture: MÜNCHNER KREIS) Characteristics of new products in the digital world (Picture: MÜNCHNER KREIS)[/caption]To fit to the topic, the event took place in the “Heinz Nixdorf MuseumsForum” in Paderborn, which is the world’s biggest computer museum. HeadlineAffairs supported the MÜNCHNER KREIS with public relations. Thereby, we immersed into 5,000 years of the past, the present and the future of IT on the 6,000 square meter big exhibition area of the "Heinz Nixdorf MuseumsForum".