“Communicate simply, think complicatedly – not the other way around!”

That’s the headline of our work. Since 2004, we have been supporting as PR agency in Munich international corporations and medium-sized industrial companies as a full-service agency in all kinds of questions concerning internal and external communication. HeadlineAffairs helps you generate striking headlines – but also, if you unexpectedly become a subject of red headlines yourself.

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Our Service
We continuously expand our services, because if you’re not moving with the times, the times will remove you. In our teams, practical project experience from longterm employees meets the knowledge of freshly qualified graduates. Lively interaction forms the basis for a functioning PR beyond short-term trends. A lasting effect instead of a brief homage to the spirit of the time.

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Be able to speak: Become confident speaking: not only media interviews require detailed preparation – every interaction with a stakeholder requires a professionally controlled conversation – let’s call it competent negotiation.

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Finally bauma again!

After a three-year break, it was finally time again: bauma opened its doors to journalists, visitors and industry experts. Our colleague Sarah was there live - at a height of up to 55 meters!
Sarah Spitzl-Kirch
Sarah Spitzl-Kirch

Schreiben war schon immer „mein Ding“. Das bestätigte mir bereits meine Deutschlehrerin in der Grundschule und meine Lehrerin in der fünften Klasse prophezeite: „Du wirst mal Journalistin“. Sicherlich war es auch dieser frühe Zuspruch, der mich dazu veranlasste, ein Studium der Germanistik und Kommunikationswissenschaft aufzunehmen und erfolgreich abzuschließen (= ich wurde keine Taxifahrerin). In die Zeitungsredaktion hat es mich trotz der Weissagung nur mal für ein Praktikum verschlagen. Jetzt haue ich bei HeadlineAffairs in die Tastatur. Von der Mitarbeiterzeitung, über den Kundennewsletter und die Pressemitteilung bis hin zu Blogbeiträgen und Mitarbeiterportraits begebe ich mich seit mittlerweile neun Jahren täglich auf die Suche nach Geschichten, die es aufzuschreiben lohnt.

HA supports ZEISS in job storytelling

Since the beginning of the year, HeadlineAffairs has been supporting the technology company ZEISS in recruiting. Now we are pleased about an article in Der Spiegel.
Jochen Leufen
Jochen Leufen

In German, there is a saying "Don't quack no opera!" That's a pity, because operas master the loud and the soft, the high and the low notes, plus plenty of drama. The texts in classical productions, on the other hand, could sometimes use a little fine-tuning, thinks Jochen Leufen. He writes here because writing is the ideal way for him to express himself in a lasting way. First you develop an image in your head, then you describe what you see, check whether pitch and message harmonize, and then you press the send button. Curtain. Hopefully applause from the audience. Or mild criticism.

More about Jochen Leufen's vita:

HeadlineAffairs was founded by Jochen Leufen in 2004. Prior to that, he had been employed by the global agency network Ketchum since 1995, most recently in the position of authorized signatory / associate jointly responsible for the management of the Munich office. As Practice Leader Corporate and Practice Leader Technology, he represented the German market in both business areas. In his capacity as Group Manager / Senior Vice President, he had direct personnel responsibility in both practices and was in charge of coordinating all customer projects. Jochen Leufen was also responsible for the development of new products and for the new business strategy, as well as for content-related questions concerning the use of digital media.

Jochen Leufen is an active media trainer and he coordinated the planning and implementation of all media training courses at Ketchum in Germany. One of his main areas of work at Ketchum was directly advising clients in the event of a crisis or developing and training preventive issue and crisis management tactics and measures. Due to his training and previous activities, he was also responsible for public affairs at Ketchum.

Jochen Leufen's consulting experience at Ketchum includes work for ADIG (Allgemeine Deutsche Investment Gesellschaft), AMS (American Management Systems), Bayern Online, the Bavarian State Chancellery, the Bavarian SPD, Dow Chemical, Henkel, High Tech in Bavaria (campaign), IBM, Legoland Deutschland, Navigation Technologies, Microsoft Network, the City of Munich, Vereinsbank, VIAG Interkom, the World Congress on Transport Telematics, and a number of Internet companies such as Expedia, Handelsblatt.Interaktiv, LetsBuyIt, and webmiles.

Before joining Ketchum, Jochen Leufen worked for five years as a PR consultant for the agency wbpr in Munich, primarily supporting association clients in the area of environmental protection & public affairs, but also the Boston Consulting Group or Lufthansa Cargo in matters relating to their repositioning. Prior to that, he worked for one year at the federal office of the F.D.P. in the context of a federal election in Bonn and worked for a member of the Bundestag during his studies.

Jochen Leufen holds a degree in administrative sciences from the University of Konstanz. He is married and father of three children.

Bringing IT professionals from Amazon into the classroom

For this year's Girls' Day, Class Chats with Amazon employees took place at four schools to get students excited about a career in the IT sector. Read more about the project and how we supported Amazon in the classroom chats.
Noelia Aehnelt
Noelia Aehnelt

Noelia Aehnelt studied International Communication and Translation at the University of Hildesheim as well as Intercultural European Studies in the cities Madrid, Clermont-Ferrand and Regensburg. She gathered valuable practical experience through her internships in the online marketing section of a London e-commerce start-up, in the corporate communications department of a global company and working for the German Federal Foreign Office at UNESCO.

Trainee bei HeadlineAffairs

Wir suchen ab sofort kreative Trainees (m/w/d), die Lust auf vielfältige Kommunikationsprojekte haben

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