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That’s the headline of our work. Since 2004, we have been supporting international corporations and medium-sized industrial companies as a full-service agency in all kinds of questions concerning internal and external communication. HeadlineAffairs helps you generate striking headlines – but also, if you unexpectedly become a subject of red headlines yourself.

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We continuously expand our services, because if you’re not moving with the times, the times will remove you. In our teams, practical project experience from longterm employees meets the knowledge of freshly qualified graduates. Lively interaction forms the basis for a functioning PR beyond short-term trends. A lasting effect instead of a brief homage to the spirit of the time.

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Be able to speak: Become confident speaking: not only media interviews require detailed preparation – every interaction with a stakeholder requires a professionally controlled conversation – let’s call it competent negotiation.

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News

Die neugierige Organisation – Eindrücke vom Zufo des Fraunhofer Institutes

Das Fraunhofer Institut für Arbeitswirtschaft und Organisation (IAO) hatte für den 30./31. Januar nach Stuttgart zum Zukunftsforum 2020 (kurz: Zufo) geladen und den Begriff der „Neugier“ als Leitthema für Referate und Expertengespräche zu innovativen Arbeits- und Organisationsformen gewählt. Ein passender Titel?
Jochen Leufen
Jochen Leufen

Jochen Leufen started his PR career as a consultant at the Munich PR agency wbpr, specialized in corporate communications. There, he had been responsible for clients from the industry sector as well as for associations for five years. In 1995 he went to the globally operating agency Ketchum, where he held the position of an “Associate Director”. He ran the department Corporate and Technology Practice until 2002 and established the areas of expertise media training, issue management and crisis communication. Stages of his career were amongst others:

: Campaign for the “Stiftung Initiative Mehrweg” (Foundation Initiative Reusable) (1992-1995)
: Campaign for the initiative “High Tech in Bayern” (High Tech in Bavaria) (1996-1997)
: European PR for the world congress for telematics in transport (1998)
: Launch of and press support for “Handelsblatt Interaktiv” (Handelsblatt Interaktive, i.e. a leading German business newspaper ) (1999-2000)
: Relaunch of and ongoing press support for Microsoft Network (1999-2001)
: PR for IBM in the context of global support (2001-2002)

A particular core area of his work is consulting for companies in crisis situations and doing crisis prevention as well as carrying out media trainings and crisis simulations for companies such as Amazon, Bulthaup, Deutsche Bergbau-Technik (German Mining Technology), Dow Chemical, Euvia Media, Expedia, Henkel AG, Hitachi Data Systems, Kikkoman, Legoland, Meggle, MSD (Merck Sharpe Dome), MTV, Navigation Technologies, SupplyOn AG, Viag Interkom, webmiles.

Before his career as a PR consultant Jochen Leufen worked, among others, at the FDP’s federal office during the electoral campaigns for the Bundestag in 1986 and 1989. During his studies in Administrative Sciences in Constance he focused on political communication and media effects research. He is author of the article “Investor Relations-Strategien in der New Economy” (Investor Relations Strategies in New Economy) in “Die Krise managen – F.A.Z. Institut 2002” (Managing the Crisis – F.A.Z. Institute 2002) and holds lectures on insolvency communication and online PR.

Brexit: Meinung über Wissen

Am 23. Juni 2016 stimmten 51,9% der wahlberechtigten Briten bei einem Referendum für den Ausstieg Großbritanniens aus der Europäischen Union – kurz Brexit. Am 24. Juni 2016 berichteten die Medien über die häufigsten Google Suchen in Großbritannien, ganz oben dabei: „Was ist die EU?“
Virginia Sutter
Virginia Sutter

Virginia Sutter studied Literature, Philosophy and Business-Economics at the University of Durham, UK. She gained practical experience while working in editorial and press departments in the English and German publishing world.

Donald Trumps alternative Fakten

Das Verhältnis zwischen Donald Trump und den Medien war, gelinde ausgedrückt, schon immer ein schwieriges. Ob der Klimawandel oder der Geburtsort von Barack Obama – für Trump sind die meisten Medienberichte Fake News. Seinem Ärger über die ihm ach so feindlich gesinnte Presse macht er gerne in den sozialen Medien Luft.
Alice Barwich
Alice Barwich

Alice Barwich studied Translation at the University of Innsbruck and the University of Trieste (Italy) and specialised in the field of conference interpreting. She gained practical experience as a freelance editor, assistant project manager in a translation agency, and interpreter at a press conference.

Wir suchen kommunikative Praktikanten (m/w/d), die bei uns die Theorie in die Praxis umsetzen können.

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Wir suchen kreative Trainees (m/w/d), die bereits über Erfahrung in Journalismus und PR verfügen.

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