Jochen Leufen lectures at university course “sports marketing” of FC Bayern Munich
July 10, 2014 – On September 17th, the time has come. Jochen Leufen will give a lecture on the topic “Handling of critical issues” within the module “sports PR” of the BAW’s sports marketing course together with the former swimming world champion Christian Tröger. The studies of the Bavarian Academy for Advertising and Marketing (BAW) and FC Bayern Munich are aimed partly but not exclusively at active players of FC Bayern Munich. The docents want to give a better understanding of the professional and sensitive communicative handling of critical incidents, caused by oneself or third parties. HeadlineAffairs also carries out trainings for companies in this area in close cooperation with Christian Tröger.