Summer holidays for PR? – Founder of HeadlineAffairs writes a comment on the article of Pressesprecher

August 22, 2014 – 7 tips for the silly season – Leonie Walters makes suggestions about how topics can be created in a PR summer of less news on the website of the specialized magazine “Pressesprecher”. Jochen Leufen has another view and immediately written a commentary. “I think, the representatives of the press don’t do themselves a favor if they want to be judged by these results of press relations ‘light’,“ he writes in his comment. Especially in times of discussions about the value creation of PR for the success of companies, such public relations are the wrong way. Therefore his advice is: “If there is no news, that’s the way it is.” Probably most stakeholders are lying with a good book on the beach anyway– because it’s summer – even though the weather doesn’t look like that at the moment.