Das Wachstumsparadoxon: Was wir von einer Gans lernen können

Das Wachstumsparadoxon: Was wir von einer Gans lernen können

„Ich muss noch mehr arbeiten“, „ich weiß nicht genug“, „andere sind mir immer einen Schritt voraus“, „ich bin nicht qualifiziert genug, um mehr zu erreichen“. Mit diesen Gedanken sitzen rund 30 Frauen um Sandra Subel, ...
Sarah Spitzl-Kirch
Sarah Spitzl-Kirch

Schreiben war schon immer „mein Ding“. Das bestätigte mir bereits meine Deutschlehrerin in der Grundschule und meine Lehrerin in der fünften Klasse prophezeite: „Du wirst mal Journalistin“. Sicherlich war es auch dieser frühe Zuspruch, der mich dazu veranlasste, ein Studium der Germanistik und Kommunikationswissenschaft aufzunehmen und erfolgreich abzuschließen (= ich wurde keine Taxifahrerin). In die Zeitungsredaktion hat es mich trotz der Weissagung nur mal für ein Praktikum verschlagen. Jetzt haue ich bei HeadlineAffairs in die Tastatur. Von der Mitarbeiterzeitung, über den Kundennewsletter und die Pressemitteilung bis hin zu Blogbeiträgen und Mitarbeiterportraits begebe ich mich seit mittlerweile neun Jahren täglich auf die Suche nach Geschichten, die es aufzuschreiben lohnt.

A successful combination of donations of time, money and goods: We were able to support Amazon with a Volunteering before Christmas

A successful combination of donations of time, money and goods: We were able to support Amazon with a Volunteering before Christmas

Theresa supported our client Amazon shortly before Christmas with a volunteering for children and young people. Read more about it here.
Theresa Niederstraßer
Theresa Niederstraßer

I studied arts, music and cultural management and have already gained experience in project and event management, fundraising, sponsoring as well as consulting. The topic of Corporate Social Responsibility is very close to my heart. Especially today, I think it is extremely important for companies to see themselves as Corporate Citizens, to assume social responsibility and to have a positive impact on society. Therefore, I am very happy to implement our clients' CSR projects with my colleagues at HeadlineAffairs.

Helping to shape the digital future

Helping to shape the digital future

We have been supporting our client Amazon in the "Amazon Future Engineer" initiative since 2021. Our colleague Vanessa looks back on the collaboration and explains why the program is so important.
Vanessa Eigner
Vanessa Eigner

Vanessa Eigner studied European Cultural History and English language and literature at the University of Augsburg. She worked for a cultural magazine as well as for the marketing department of a software and training company.

Storytelling made easy – thanks to coincidence

Storytelling made easy – thanks to coincidence

Two HeadlineAffairs clients meet on a building site in Jena. Our colleague Sarah tells you more about the unplanned PR story.
Sarah Spitzl-Kirch
Sarah Spitzl-Kirch

Schreiben war schon immer „mein Ding“. Das bestätigte mir bereits meine Deutschlehrerin in der Grundschule und meine Lehrerin in der fünften Klasse prophezeite: „Du wirst mal Journalistin“. Sicherlich war es auch dieser frühe Zuspruch, der mich dazu veranlasste, ein Studium der Germanistik und Kommunikationswissenschaft aufzunehmen und erfolgreich abzuschließen (= ich wurde keine Taxifahrerin). In die Zeitungsredaktion hat es mich trotz der Weissagung nur mal für ein Praktikum verschlagen. Jetzt haue ich bei HeadlineAffairs in die Tastatur. Von der Mitarbeiterzeitung, über den Kundennewsletter und die Pressemitteilung bis hin zu Blogbeiträgen und Mitarbeiterportraits begebe ich mich seit mittlerweile neun Jahren täglich auf die Suche nach Geschichten, die es aufzuschreiben lohnt.

World Refugee Day at Amazon: Just lend a hand

World Refugee Day at Amazon: Just lend a hand

To mark World Refugee Day, HA colleagues Sabrina and Ginny supported our client Amazon with a "kitting event". Find out what's behind it here!
Virginia Sutter
Virginia Sutter

Virginia Sutter studied Literature, Philosophy and Business-Economics at the University of Durham, UK. She gained practical experience while working in editorial and press departments in the English and German publishing world.

No watering cans at Amazon

No watering cans at Amazon

In this article, you will find out how our client Amazon is organized in the area of corporate social responsibility, what challenges the company faces and how HeadlineAffairs provides support.
Anna Luisa Wickern
Anna Luisa Wickern

Whether it's bedtime stories, exciting novels or high poetry - I have always been fascinated by well-told stories. But just listening is not enough for me, I want to tell my own stories: Even in primary school I took the pencil in my hand to write very creative stories with very creative spelling. Since then my spelling skills have improved, creativity and joy of writing have remained. Today I tell headline stories for you at HeadlineAffairs.

Improving digital education opportunities between street art and pubs

Improving digital education opportunities between street art and pubs

Two days in London: In February, our colleague Noelia was on the road in the British metropolis for our customer “Amazon Future Engineer”. With Amazon employees from all over the world, she discussed ways to improve IT education opportunities for the generation of tomorrow.
Noelia Aehnelt
Noelia Aehnelt

Noelia Aehnelt studied International Communication and Translation at the University of Hildesheim as well as Intercultural European Studies in the cities Madrid, Clermont-Ferrand and Regensburg. She gathered valuable practical experience through her internships in the online marketing section of a London e-commerce start-up, in the corporate communications department of a global company and working for the German Federal Foreign Office at UNESCO.

Finally bauma again!

Finally bauma again!

After a three-year break, it was finally time again: bauma opened its doors to journalists, visitors and industry experts. Our colleague Sarah was there live - at a height of up to 55 meters!
Sarah Spitzl-Kirch
Sarah Spitzl-Kirch

Schreiben war schon immer „mein Ding“. Das bestätigte mir bereits meine Deutschlehrerin in der Grundschule und meine Lehrerin in der fünften Klasse prophezeite: „Du wirst mal Journalistin“. Sicherlich war es auch dieser frühe Zuspruch, der mich dazu veranlasste, ein Studium der Germanistik und Kommunikationswissenschaft aufzunehmen und erfolgreich abzuschließen (= ich wurde keine Taxifahrerin). In die Zeitungsredaktion hat es mich trotz der Weissagung nur mal für ein Praktikum verschlagen. Jetzt haue ich bei HeadlineAffairs in die Tastatur. Von der Mitarbeiterzeitung, über den Kundennewsletter und die Pressemitteilung bis hin zu Blogbeiträgen und Mitarbeiterportraits begebe ich mich seit mittlerweile neun Jahren täglich auf die Suche nach Geschichten, die es aufzuschreiben lohnt.

HA supports ZEISS in job storytelling

HA supports ZEISS in job storytelling

Since the beginning of the year, HeadlineAffairs has been supporting the technology company ZEISS in recruiting. Now we are pleased about an article in Der Spiegel.
Jochen Leufen
Jochen Leufen

In German, there is a saying "Don't quack no opera!" That's a pity, because operas master the loud and the soft, the high and the low notes, plus plenty of drama. The texts in classical productions, on the other hand, could sometimes use a little fine-tuning, thinks Jochen Leufen. He writes here because writing is the ideal way for him to express himself in a lasting way. First you develop an image in your head, then you describe what you see, check whether pitch and message harmonize, and then you press the send button. Curtain. Hopefully applause from the audience. Or mild criticism.

More about Jochen Leufen's vita:


HeadlineAffairs was founded by Jochen Leufen in 2004. Prior to that, he had been employed by the global agency network Ketchum since 1995, most recently in the position of authorized signatory / associate jointly responsible for the management of the Munich office. As Practice Leader Corporate and Practice Leader Technology, he represented the German market in both business areas. In his capacity as Group Manager / Senior Vice President, he had direct personnel responsibility in both practices and was in charge of coordinating all customer projects. Jochen Leufen was also responsible for the development of new products and for the new business strategy, as well as for content-related questions concerning the use of digital media.

Jochen Leufen is an active media trainer and he coordinated the planning and implementation of all media training courses at Ketchum in Germany. One of his main areas of work at Ketchum was directly advising clients in the event of a crisis or developing and training preventive issue and crisis management tactics and measures. Due to his training and previous activities, he was also responsible for public affairs at Ketchum.

Jochen Leufen's consulting experience at Ketchum includes work for ADIG (Allgemeine Deutsche Investment Gesellschaft), AMS (American Management Systems), Bayern Online, the Bavarian State Chancellery, the Bavarian SPD, Dow Chemical, Henkel, High Tech in Bavaria (campaign), IBM, Legoland Deutschland, Navigation Technologies, Microsoft Network, the City of Munich, Vereinsbank, VIAG Interkom, the World Congress on Transport Telematics, and a number of Internet companies such as Expedia, Handelsblatt.Interaktiv, LetsBuyIt, and webmiles.

Before joining Ketchum, Jochen Leufen worked for five years as a PR consultant for the agency wbpr in Munich, primarily supporting association clients in the area of environmental protection & public affairs, but also the Boston Consulting Group or Lufthansa Cargo in matters relating to their repositioning. Prior to that, he worked for one year at the federal office of the F.D.P. in the context of a federal election in Bonn and worked for a member of the Bundestag during his studies.

Jochen Leufen holds a degree in administrative sciences from the University of Konstanz. He is married and father of three children.

Bringing IT professionals from Amazon into the classroom

Bringing IT professionals from Amazon into the classroom

For this year's Girls' Day, Class Chats with Amazon employees took place at four schools to get students excited about a career in the IT sector. Read more about the project and how we supported Amazon in the classroom chats.
Noelia Aehnelt
Noelia Aehnelt

Noelia Aehnelt studied International Communication and Translation at the University of Hildesheim as well as Intercultural European Studies in the cities Madrid, Clermont-Ferrand and Regensburg. She gathered valuable practical experience through her internships in the online marketing section of a London e-commerce start-up, in the corporate communications department of a global company and working for the German Federal Foreign Office at UNESCO.

Holiday Season at Amazon: Focus on small businesses

Holiday Season at Amazon: Focus on small businesses

Looking for the perfect Christmas present? Here's a tip for you.
Sjauke-Kea Hale
Sjauke-Kea Hale

Sjauke studied journalism in Ansbach. She gained work experience through different projects during her studies and journalistic internships. In the end, she was convinced only by the internship in the public relations department of a research institute. She particularly liked the preparation for a conference, a trade fair and writing reports. In her spare time she is hiking in the mountains, having her nose in a book or meeting her friends. After graduating from high school she discovered the beauty of Ireland.

Journalist Award PUNKT: Climate Change, Weather Modification and the Coronavirus

Journalist Award PUNKT: Climate Change, Weather Modification and the Coronavirus

Who convinced the jury this year? Learn more about the winners of the Journalist Award PUNKT in the categories multimedia and photo.
Sjauke-Kea Hale
Sjauke-Kea Hale

Sjauke studied journalism in Ansbach. She gained work experience through different projects during her studies and journalistic internships. In the end, she was convinced only by the internship in the public relations department of a research institute. She particularly liked the preparation for a conference, a trade fair and writing reports. In her spare time she is hiking in the mountains, having her nose in a book or meeting her friends. After graduating from high school she discovered the beauty of Ireland.

How Amazon puts the spotlight on small businesses on Prime Day 2021

How Amazon puts the spotlight on small businesses on Prime Day 2021

Once again, Amazon puts the focus on small and medium-sized businesses ahead of Prime Day on June 21 and 22. Various PR and marketing activities show customers who is behind the Prime Day deals and the wide variety of companies selling online.
Sjauke-Kea Hale
Sjauke-Kea Hale

Sjauke studied journalism in Ansbach. She gained work experience through different projects during her studies and journalistic internships. In the end, she was convinced only by the internship in the public relations department of a research institute. She particularly liked the preparation for a conference, a trade fair and writing reports. In her spare time she is hiking in the mountains, having her nose in a book or meeting her friends. After graduating from high school she discovered the beauty of Ireland.

Female entrepreneurs tell inspiring stories

Female entrepreneurs tell inspiring stories

On International Women's Day, Amazon introduces successful female CEOs. We supported with the communication.
Sjauke-Kea Hale
Sjauke-Kea Hale

Sjauke studied journalism in Ansbach. She gained work experience through different projects during her studies and journalistic internships. In the end, she was convinced only by the internship in the public relations department of a research institute. She particularly liked the preparation for a conference, a trade fair and writing reports. In her spare time she is hiking in the mountains, having her nose in a book or meeting her friends. After graduating from high school she discovered the beauty of Ireland.

HA goes SEA: winners trip with Amazons Female Entrepreneurs of the Future 2019

HA goes SEA: winners trip with Amazons Female Entrepreneurs of the Future 2019

For the third time, we supported the initiative Female Entrepreneurs of the Future 2019 (#UdZ2019) – an initiative created by the German Association of Women Entrepreneurs, Global Digital Women, BRIGITTE Academy and Amazon to support female entrepreneurs to digitize their companies and professionalize their business.
Lisa Prepsl
Lisa Prepsl

Lisa Prepsl studied Politics and Law at the Ludwig-Maximilians-University in Munich and at the Sorbonne in Paris. She gained practical experience while working for PR agencies in Hamburg and Starnberg focused on customers in the field of industry and financial services.