2026
2025

Communicating apprenticeship programs effectively: From concept to successful media work

In times of skilled labor shortages, effective corporate communication about company apprenticeship programs cannot be underestimated. In this blog post, you will learn what to consider and what successful communication about apprenticeships can look like.
Aleksandar-Sasa Stevelic
Aleksandar-Sasa Stevelic

As a passionate basketball player and fan of the sport, I know how important precision, team spirit and commitment are. If you want to be successful on the court, you must combine all these attributes. Even the most precise shooter cannot win if he does not involve his teammates in the action and is resting on the court. In fact, working in a PR agency makes the same demands. Without precise work, cohesion and the will to give your best, the game is already lost in the first quarter.

Customer acquisition in times of AI, crisis, and competitive pressure

Our colleague Noelia attended the first EntrePReneur Summit in Würzburg at the beginning of April. Among other things, the summit focused on growth strategies and customer acquisition in the PR industry. Find out here what she learned and how growth can be achieved these days.
Noelia Aehnelt
Noelia Aehnelt

Noelia Aehnelt studied International Communication and Translation at the University of Hildesheim as well as Intercultural European Studies in the cities Madrid, Clermont-Ferrand and Regensburg. She gathered valuable practical experience through her internships in the online marketing section of a London e-commerce start-up, in the corporate communications department of a global company and working for the German Federal Foreign Office at UNESCO.

More efficient PR work with AI: How a customized prompt database increases productivity

Having your own prompt database can simplify, improve, and streamline your PR work. Find out what you need to bear in mind and how HeadlineAffairs can help you.
Anna Luisa Wickern
Anna Luisa Wickern

Whether it's bedtime stories, exciting novels or high poetry - I have always been fascinated by well-told stories. But just listening is not enough for me, I want to tell my own stories: Even in primary school I took the pencil in my hand to write very creative stories with very creative spelling. Since then my spelling skills have improved, creativity and joy of writing have remained. Today I tell headline stories for you at HeadlineAffairs.

When the newspaper delivery person no longer comes – what the decline of the regional press means (for PR)

Local journalism in Germany is facing extinction. The reasons for this are manifold and the consequences are serious. Read our HA blog to find out what this means (also) for corporate communications and how it can still be saved.
Maximilian Pretzel
Maximilian Pretzel

I have always been fascinated by faraway places. Born and later raised in the Hanseatic cities of Soest and Rostock, I was practically born with a thirst for discovery. I wanted to become a diplomat or writer so that I could help shape world events on the ground or on paper. Having set sail, the ship soon set course, taking me to cities such as Dresden, Bath and Prague during my studies of international politics. In Berlin, I finally found my harbor. On board of the best crew, I have been communicating on logistics topics here ever since an industry that can also only be thought of in cross-border terms.

HeadlineAffairs joins “Unternehmen für München e.V.”: Working together for a strong urban community

HeadlineAffairs has recently become an official member of the “Unternehmen für München e.V.” network. Find out why this membership is important to us and what it means here:
Vanessa Eigner
Vanessa Eigner

Vanessa Eigner studied European Cultural History and English language and literature at the University of Augsburg. She worked for a cultural magazine as well as for the marketing department of a software and training company.

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