Helena Woerner Hartmannsgruber
Trainee
My job at HeadlineAffairs in three words:
I am ready!
What I’m doing at HeadlineAffairs:
Getting a taste of reality.
Crowning achievements of PR are…
...turn the most boring news into a headline.
Capital sins of PR are…
...spreading untruths/fakenews.
In the past I thought…
...I have to do everything (alone).
Now I know...
...the importance of teamwork.
Particulars:
As an ethnologist, the way I have seen myself so far is more as a story gatherer - #ParticipatingObservation - than as a storyteller. But it is precisely because of this perspective that I have learned to listen carefully and develop a sense for the different (cultural) nuances. That's why I know that good stories are not only based on facts and figures (obviously), but that it's important to present them in a way that is adapted to the individual needs of the different people and thus can reach their hearts and minds. I am very happy to get to know the storyteller's perspective here at HA and to gather new experiences.