My job at HeadlineAffairs in three words:
Never becomes boring.
What I’m doing at HeadlineAffairs:
Conceptualizing, coordinating, writing texts, pitching, briefing and everything else that the mailbox spits out.
Crowning achievements of PR are…
… to find the happy medium between the customer’s communication goals and the public’s interest.
… often the result of long preparatory work.
… sometimes just the right story at the right time.
Capital sins of PR are…
… ill-considered snap-shots, dishonesty and stealing time from the journalists who have a tight schedule.
In the past I thought…
… I’ll become a lawyer.
Now I know…
… you can also plead for good stories.
Lisa Prepsl studied Politics and Law at the Ludwig-Maximilians-University in Munich and at the Sorbonne in Paris. She gained practical experience while working for PR agencies in Hamburg and Starnberg focused on customers in the field of industry and financial services.