Anna Luisa Wickern

PR Consultant

My job at HeadlineAffairs in three words:

Different every day.

What I’m doing at HeadlineAffairs:

Learning and applying.

Crowning achievements of PR are…

... to be genuine even in crises.

Capital sins of PR are…

... not to stand by yourself.

In the past I thought…

... that journalists make the news.

Now I know...

... that there are many more people working behind the scenes.


Whether it's bedtime stories, exciting novels or high poetry - I have always been fascinated by well-told stories. But just listening is not enough for me, I want to tell my own stories: Even in primary school I took the pencil in my hand to write very creative stories with very creative spelling. Since then my spelling skills have improved, creativity and joy of writing have remained. Today I tell headline stories for you at HeadlineAffairs.