Alexandra Waldenmaier


Alexandra Waldenmaier

My job at HeadlineAffairs in three words:

it is fun

What I’m doing at HeadlineAffairs:

writing like there’s no tomorrow

Crowning achievements of PR are…

… to spark genuine interest in the reader.

Capital sins of PR are…

... to come across crude and promotional

In the past I thought…

... there are nice topics and then there are those that are only tedious

Now I know…

... even technical topics can be fascinating


Alexandra Waldenmaier holds a diploma in business administration. She completed a traineeship at a newspaper and worked for different broadcasting and TV stations before starting a career as copywriter and editor for print and online media.