My job at HeadlineAffairs in three words:
it is fun
What I’m doing at HeadlineAffairs:
writing like there’s no tomorrow
Crowning achievements of PR are…
… to spark genuine interest in the reader.
Capital sins of PR are…
... to come across crude and promotional
In the past I thought…
... there are nice topics and then there are those that are only tedious
Now I know…
... even technical topics can be fascinating
Alexandra Waldenmaier holds a diploma in business administration. She completed a traineeship at a newspaper and worked for different broadcasting and TV stations before starting a career as copywriter and editor for print and online media.