My job at HeadlineAffairs in three words:
Learning by Doing.
What I’m doing at HeadlineAffairs:
Support on all fronts.
Crowning achievements of PR are…
...maintain a positive image even in crisis situations.
Capital sins of PR are…
...faulty communication due to inaccuracy and poor research.
In the past I thought…
...that good stories are only told in novels and Hollywood movies.
Today I know...
...that good stories are the cherry on top of the cake for a PR-agency.
For a long time, PR was only an abstract construct for me from the classes in the lecture hall. For me, it wasn't enough to learn about public relations only as a theory; I also wanted to be directly on the spot to do PR. That's how I moved away from advertising and into PR. Now I can combine theory with practice and gain further insight into the strategic communication of companies.