Felix Lassen

Bachelor Trainee

My job at HeadlineAffairs in three words:

Learning by Doing.

What I’m doing at HeadlineAffairs:

Support on all fronts.

Crowning achievements of PR are…

...maintain a positive image even in crisis situations.

Capital sins of PR are…

...faulty communication due to inaccuracy and poor research.

In the past I thought…

...that good stories are only told in novels and Hollywood movies.

Today I know...

...that good stories are the cherry on top of the cake for a PR-agency.


For a long time, PR was only an abstract construct for me from the classes in the lecture hall. For me, it wasn't enough to learn about public relations only as a theory; I also wanted to be directly on the spot to do PR. That's how I moved away from advertising and into PR. Now I can combine theory with practice and gain further insight into the strategic communication of companies.