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Eva Perwanger

Trainee

My job at HeadlineAffairs in three words:

A daily "aha"-experience

What I’m doing at HeadlineAffairs:

Researching, writing, communicating.

Crowning achievements of PR are…

... stories that fascinate and remain in memory for a long time.

Capital sins of PR are…

... bureaucratese and promotional language.

In the past I thought…

... PR - what is that?

Now I know...

... PR is the relationship between the public and the company.

Particulars:

The German language, grammar and what's behind the words have fascinated me since I was a little girl. Looking up how a word is spelled or finding out about the meaning and origin of a word – there was and is hardly anything better for me! I learned complex terms during my law studies in Innsbruck and Milan – how to communicate them simply, during numerous internships in radio and television. From the film industry I came to HeadlineAffairs to tell exciting stories not only about people but also about companies.