My job at HeadlineAffairs in three words:
A daily "aha"-experience
What I’m doing at HeadlineAffairs:
Researching, writing, communicating.
Crowning achievements of PR are…
... stories that fascinate and remain in memory for a long time.
Capital sins of PR are…
... bureaucratese and promotional language.
In the past I thought…
... PR - what is that?
Now I know...
... PR is the relationship between the public and the company.
The German language, grammar and what's behind the words have fascinated me since I was a little girl. Looking up how a word is spelled or finding out about the meaning and origin of a word – there was and is hardly anything better for me! I learned complex terms during my law studies in Innsbruck and Milan – how to communicate them simply, during numerous internships in radio and television. From the film industry I came to HeadlineAffairs to tell exciting stories not only about people but also about companies.